PRESS AND MEDIA COVERAGE
Hong Kong’s film industry is turning to AI to save time and money. Where do the humans come in?
South China Morning Post
3 May 2024
“Using AI puts the cart before the horse”. Filmmaker Norman Chan, associate director of Baptist University’s film academy, said AI and technology could not fix the most pressing issues in Hong Kong’s film industry. “Many big-budget productions often fall into the same genre such as crime thrillers. The cast tends to be just a handful of well-known stars audiences have grown tired of seeing repeatedly,” he said.
Movie Magic
TVB “Pearl Magazine”
15 March 2024
The latest technology in film production and what you can expect to see on the big screen. Mr. Gilbert Po, Programme Director of Higher Diploma in Creative Film Production, teaches script writing at HKBU, and he has been in the film industry since the 90s. He says AI can be used in every step of film production, AI is everywhere.
